PuriCassar AG was founded in 2012 by Nicholas Puri and Dr. Alexander (Sandro) Cassar. The Zurich-based company has a unique approach to research, centred on a proprietary market model.
Following the incorporation of the company, the directors set out to launch a regulated investment fund, targeted at the under-served, low wealth brackets. The attempt was unsuccessful, due to severe regulatory requirements permitting only companies with banking capital structures to service clients with the company’s intended approach. Instead, PuriCassar AG went on to manage private funds in a proprietary trading setup.
In 2013, the company partnered with a physicist and financial services executive to begin developing an algorithmic trading system, based on the company’s unique, manual trading approach and market philosophy. During a year of development, testing and optimisation, the team successfully evolved the practical concept into an underlying market theory, from which they were able to construct multiple automated trading systems.
In parallel to the progress of the algorithmic trading system, the team at PuriCassar AG constructed and enhanced its methodology for identifying detailed investment opportunities based on significant macroeconomic events. This is based on a top-down approach, following the identification of abnormal economic situations. Research articles and white papers created from this process have been published in several major financial publications and is regularly shared on PuriCassar.com.
In September 2014, PuriCassar AG launched an education division called The Duomo Initiative. The division was intended to offer financial education to lower wealth bracket individuals, as per the company’s original mission. However, following the overwhelming success of The Duomo Initiative, the company decided to expand the service beyond financial education. The Duomo Initiative has committed to rolling out more educational products from a range of subject streams for the foreseeable future. More information about The Duomo Initiative can be found at www.duomoinitiative.com